Online webinar promotion: Effective tips for social media

A webinar is a valuable content format to educate and engage your audience, and its popularity is on the rise. Educational and informative content is the second most common marketing method and design used by B2B marketers.

As per the Content Marketing Institute, 77% of marketers (B2B) leverage educational content to nurture their target audiences. Furthermore, 64% of marketers (B2B) have increased the use of visual and audio content, such as webinars and videos.

However, just creating webinars isn't enough. You can't just expect your audience to register out of the blue and join your webinar. Convincing your audience to do so isn't an easy feat. You need to make efforts to promote your webinar.

And a surefire way to do so is via your social media. It can result in remarkably impressive webinar attendance while also helping you reach a broader audience base. According to the CMI study, 61% of marketers frequently use social media for marketing their content.

Here are five practical tips to promote your webinar on social media:

Create unique content for webinar marketing strategy

Nobody wants to sound like a broken record on their social media profile. Using the same images, slogans, and content to promote your webinar on social media platforms gets old fast because your audiences don't want to see the same thing over and over again.

So take the time to create unique posts, videos, and other marketing collateral to entice your followers and fans, ensuring they don't tune out your promotions because of repetition.

At the same time, promote your event at various times throughout the day to get the message across to a broader webinar audience. Creating a sizable collection of unique updates issued several times a day should be your prime goal when promoting online webinars on social media.

It may also be a good idea to search Facebook, Twitter, Pinterest, and Google+ to see how your competitors use these platforms to promote their webinars. Then, find inspiration for your webinar marketing and use tactics that resonate most with webinar attendees to make the most of your promotional efforts.

Consistently post event updates to social media networks

The most effective way to make sure that you are promoting the webinars to your intended audience is by setting up event updates on your social networks. For live/online webinars, you can also schedule your updates well in advance to get posted automatically at specific intervals. This way, your event will always be visible in your follower's feeds, reminding them to sign up for your webinars. If you are promoting automated webinars, it may be good to schedule monthly or weekly promotions according to the requirements.

Furthermore, you can also leverage social media scheduling tools like PosterMyWall that can help you plan, program, and post your content on your selected timeslots. Scheduling your webinar promotions allows you to reach the right audience at the right time without any guesswork.

However, make sure the scheduling tool you opt for works seamlessly with the social media platforms where you aim to promote your webinars. Also, this resource should have all the necessary automation features to advertise your webinar.

Update the cover photos on social media platforms

The cover photos on your social networking pages and profiles are brilliant real estate to advertise your upcoming webinars. You can easily add cover photos to your Facebook groups, Twitter profiles, LinkedIn Company Pages, YouTube channels, and Google+ pages and profiles.

PosterMyWall, the free online designing and editing tool, offers hundreds of templates that you can customize to create visually appealing cover photos for each of your social media channels. Some templates can even work for various platforms, saving on time and energy needed to promote your webinar.

Once you've uploaded the new cover photos, make sure you add the description to the specific cover photo. Then, when viewers click on that cover photo, they will get a clickable link directing them to your webinar registration page. This is an excellent strategy to get some free marketing mileage from your Facebook and LinkedIn groups.

Collaborate with influential businesses or people in your industry

Many podcasts, social media personalities, bloggers, industry experts, etc., have access to your intended target audience. So why not promote your webinars by connecting with these people, creating an opportunity to plug your online webinars while also helping them promote their businesses?

Since your target audiences are similar, you will find that most of their followers are there for this type of content precisely.

Use their websites and social profiles to share your posts (and do the same for them on yours), with permission, of course.

The same goes for in-person industry events. Design engaging, interactive, and informational hand-outs as they can entice your attendees to learn more about the webinar. In addition, use professional services flyers to up your designing game and create high-quality webinar content in no time.

You can also use social media content to transcribe key webinar content to get people into checking out the full webinar.

Wrapping up

There are several very effective ways to promote online webinars on social media organically. So, start executing the promotional strategies mentioned above alone or combined with paid social media ads to boost your webinar registrations and, ultimately, your business revenue. The best promotional webinar strategies include foresight and planning.

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