Holiday Email Marketing: the Best Tips to Succeed

By Staff Reporter Jan 28, 2021 09:52 AM EST

Holidays are when people want to unwind and relax. Holidays are also the time of the year when people are in the mood to spend. Almost half of the global holiday shopping (48%) was done via mobile devices in 2018. This statistic is roughly representative of email open rates via mobile devices as well.

(Photo : Holiday Email Marketing: the Best Tips to Succeed)

With more shoppers likely to make purchases online this year than ever before and with more people browsing their mobile devices this year than ever before, holiday email marketing efforts should begin in full swing as we approach the holiday season. When you create a list of the best tips to succeed in your holiday email marketing efforts, you need to look at every detail.

Starting from identifying the best subject line to selecting the ideal email signature generator to optimize your email for mobile devices, you need to make sure you leave no stone unturned. Keeping all of this in mind, here is the ultimate holiday email marketing: the best tips to succeed guide for your business.

Personalize your subject line

The subject line is the gateway to your email content. You could spend hours perfecting your email content, but your reader will not open your email if the subject line is not enticing enough. The subject line is the first impression of your email, and it really makes a difference. Before dispatching your emails, make sure you do a quick run through of all the email content, including the email subject line.

Add a personal email signature

Just like you keep track of your outfit from head to toe when you are stepping out for an important occasion, each email needs to be done with the same consideration. The entire email, starting from the subject line to the email signature, everything is equally important.

An email signature can be personalized, and it is a great place to share your offers, deal and make your contact information easily accessible. Once you choose an ideal email signature generator, you will be a step closer to optimizing your holiday emails.

Use holiday emojis

There are things that people associate with holidays, which range from visuals to customs. For example, a holiday snowman, stars, or a tree added to your subject line can grab attention. Plus, this will be in sync with the reader's festive mood, and it will help them connect with your brand and your content. Emojis in the subject line can boost your open rate by 45%. So, this is an excellent and fun way to up your holiday email marketing campaign.

Segment your list

Whether it is the holidays or not, segmenting your list will make sure you direct your efforts towards the most relevant readers. Email list segmentation allows you to send more relevant and targeted emails to people who are genuinely interested in what you have to offer. For example, you could reward loyal customers with exclusive holiday offers you might have. While you can reach out to others with a stream of emails that might entice them to make their first buying decision with you. You can find that balance between loyal customers and new customers with segmented lists.

Use urgency

Telling someone your products are always on discounted prices versus telling someone you are offering these rates for a short amount of time during the holidays has a different implication on the reader's mind. Urgency can trigger the fear of missing out in a shoppers' mind. Using urgency is a great way to boost sales through your holiday email marketing campaign. A time-bound holiday offer entices your readers to make a buying decision with your brand urgently.

Create a holiday template

No matter what holiday you celebrate or how you observe them, chances are holidays give you a sense of good times. Incorporating this good feeling in the form of an email template can extend this good feeling of the holidays to your brand. For example, dark templates can extend Halloween's ghosts and spooky nature while red and white can bring out the Christmas feels. Design something in sync with the holidays through the popular colors or symbols associated with the holidays.

Create a special offer

Holidays are when people do most of their spending. During this time, if people come across an offer they cannot resist, then your readers will be enticed to make their spending decision on your brand. In line with segmenting email lists, if you create exclusive offers to reward loyalty and first-time purchases, this could encourage your readers to make a holiday buying decision with your brand, among others. Mix it up, throw in a day specific special deal or a gift card, or anything exciting that can trigger a purchase.

Keep the text short

It is fair to assume that your readers have a short attention span. This assumption is particularly true during the holidays. Assume your readers are not interested in reading an essay in the form of an email. Keep the text short, your messages should be short, succinct, and easily skimmable. You could even send an email telling people you'll segment them off specific holiday lists if there are certain holidays you do not enjoy or choose to observe due to personal reasons.

Optimize for mobile devices

The use of mobile devices is on the rise. So, is the use of mobile devices to browse emails. Each year, data shows us that more and more people are browning emails and making purchases through their mobile devices. The last thing you want is for someone not to read your email because it is not compatible with their device. Keeping this in mind, optimize your holiday email marketing campaign for all devices, including mobile devices.

Test your campaigns

Testing your campaigns is like you editing your email marketing content before dispatch. You should also make it a habit to test your campaigns, and this is not just restricted to the holiday season. In general, testing email marketing campaigns a few weeks before dispatch will give you a feel of what the campaign looks like, and it will allow you to place expectations on your email marketing efforts adequately.

Long story short, keep it real. Personalize the experience as much as possible and show your readers you are in the holiday zone as much as they are. This sense of camaraderie and comfort will reel your readers closer to your brand. All of these tips will make sure your email is always delivering the message you want to share with your readers and help your email marketing efforts succeed.